Service management concepts and the role of banks’ creative economic in Indonesia during the COVID-19 pandemic era

Titik Purwati; Rafidah Rafidah; Atiqi Chollisni; Dina Mayasari Soeswoyo; Ade Risna Sari

doi:10.21744/lingcure.v6nS1.2035

Authors

Titik Purwati
titikpurwati62@gmail.com
IKIP Budi Utomo, Malang - Indonesia
Rafidah Universitas Islam Negeri Sulthan Thaha Saifuddin, Jambi, Indonesia
Atiqi Chollisni Sekolah Tinggi Ekonomi Syariah (STES) Islamic Village, Indonesia
Dina Mayasari Soeswoyo Sekolah Tinggi Pariwisata (STP), Bogor, Indonesia
Ade Risna Sari Universitas Tanjungpura, Indonesia

Keywords:

banking, creative economic, economic recovery, pandemic COVID-19, service management

Abstract

The COVID-19 pandemic has disturbed people all over the world. The economy is limited, even services in various institutions are also limited. Thus, the purpose of this paper is to describe the concept of service management and the role of developing the creative economy of Banks in Indonesia in the COVID-19 Pandemic Era. This research is descriptive qualitative research. The types of research data are statements and patterns of service behavior of the tire management team in Indonesia. Data were collected through observation and interviews. The interview subjects were the public as bank consumers (respondents) and bank employees. The respondent selection system was used with a random system in accordance with research needs. The results prove the role of customer service in providing information to customers very well. Because the media used customer service in providing the information is very good and customers feel very satisfied for the services provided customer service.

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