Linguistics and Culture Review

Development of English teaching materials using the ADDIE Model at ITB STIKOM Bali

I Wayan Suryasa — 2026-04-01

The development of effective teaching materials is essential to support English language learning in higher education, particularly for students in technology-oriented programs. This study aimed to develop English teaching materials using the ADDIE instructional design model for first-semester students at ITB STIKOM Bali. A developmental research approach was employed following the five stages of the ADDIE model: Analysis, Design, Development, Implementation, and Evaluation. The teaching materials were delivered through multimedia-based PowerPoint presentations integrating reading, listening, speaking, and writing activities related to information technology contexts. Students’ performance was evaluated using a five-scale rubric covering organization, vocabulary and grammar, fluency, and body language. The results indicated a mean overall score of 3.78, with 87.5% of students achieving at least a moderate level of performance. Student feedback further revealed that 90.6% of participants provided positive responses toward the teaching materials. These findings suggest that the ADDIE model offers a systematic and effective framework for developing English teaching materials in higher education settings.

A linguistic landscape study of texts on billboard signs in Padang, West Sumatra

Melati Theresia — 2026-04-25

This research aims to analyze texts found on billboards in the city of Padang, West Sumatra. The presentation of the analysis results of billboard text types follows the systematic analysis of text types proposed by Opi?owski and Makowski (2023). This research used a qualitative descriptive approach using secondary data as its source. Sampling was conducted via random sampling to ensure a diverse data representation. In data collection, the non-participant observation method was used, with documentation through photography of billboards distributed at the research location. The data were analyzed using qualitative descriptive analysis techniques to identify and classify the types of texts that emerged. The results of the research show that eleven types of texts were identified on the billboards, namely: orientation, regulatory, commercial, identity, educational, political, artistic, alerting, commemorative, protest, and combination. The combination texts on billboards refers to the use of two or more types of texts within a single medium to convey a message more effectively.

Deconstructing the aesthetics of Balinese women's identity in tourism digital magazine advertisements

Ni Ketut Pande Sarjani — 2026-05-01

This paper examines the phenomenon of the deconstruction of Balinese women's identity in tourism digital magazine advertisements through the perspective of commodity aesthetics. The massive development of the digital tourism industry has shifted the visual paradigm from authentic local beauty representations to global beauty constructions for the sake of the market. The main objective of this research is to dismantle the visual mechanism of identity deconstruction and analyze the shift of cultural use value (Taksu) to aesthetic exchange value in the digital media ecosystem. The research method used is qualitative with a descriptive-analytical approach through the Art Assessment approach. The analysis method used integrates the theory of Visual Communication Design, Roland Barthes' Semiotics, and Wolfgang Fritz Haug's commodity aesthetics. The data was collected through observations on digital magazine platforms such as Bali and Beyond and The Yak, in-depth interviews, and documentation. The results of the study show that identity deconstruction is carried out through a structured commodity aesthetic mechanism, namely the physical features of local women manipulated through digital imaging techniques to approach Western beauty standards (Westernization).