A linguistic landscape study of discourse on billboard signs in Padang City, West Sumatra

Melati Theresia; Ketut Artawa; I Wayan Mulyawan; I Wayan Simpen

doi:10.21744/lingcure.v10n1.2369

Authors

Melati Theresia
theresia.mela@gmail.com
Udayana University, Denpasar, Indonesia
Ketut Artawa Udayana University, Denpasar, Indonesia
I Wayan Mulyawan Udayana University, Denpasar, Indonesia
I Wayan Simpen Udayana University, Denpasar, Indonesia

Keywords:

Language, Linguistic Landscape, Discourse, Combination

Abstract

This research aims to analyze discourse on billboards from a linguistic landscape perspective in the city of Padang, West Sumatra. The presentation of the analysis results of billboard discourse types follows the systematic analysis of discourse types by Opi?owski and Makowsk (2023). This research used a qualitative descriptive approach using secondary data as its source. Sampling was conducted via random sampling to ensure a diverse data representation. In data collection, the non-participant observation method was used, with documentation through photography of billboards distributed at the research location. The data were analyzed using qualitative descriptive analysis techniques to identify and classify the types of discourse that emerged. The results of the research show that 11 types of discourse were identified on the billboards, namely: orientation, regulation, commercial, identity, education, political, artistic, alerting, commemorative, protest, and combination. The combination discourse on billboards refers to the use of two or more types of discourse within a single medium to convey a message more effectively.

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