Art in the digital era: Examining western painting’s shift from traditional canvas to digital mediums western painting

Abstract

The study aims to delve into the digital age’s Western painting techniques and digitalization from canvas to screen. The research used a quantitative method for the data collection process, and the sample of the research was collected using a random sampling technique. The research data were collected from 390 artists who were actively involved in Western painting. The data of the research were determined using a Statistical Package for Social Sciences (SPSS) software. The study highlights the improvement of art democratization due to Western painting digitalization compared to the traditional canvas-based method and the artistic techniques are diversified because of the transfer from canvas to digital mediums. Also, the shift from canvas to digital platforms increases the flexibility of creation for artists, and the texture of the painting differs because of the use of digital tools. The perception of people about art authenticity because of the digitalization of Western paintings rather than traditional canvas art. The novelty contribution of the research explores the Western painting techniques transformation in the digital age. By examining the role of Western painting digitalization, the study focuses on the democratization of art, diversification of artistic technique, creative flexibility, difference in textures, perception of art authenticity.