The  newspaper heading and proper name are parts of medial space

Lyudmila Aleksandrovna Baturina; Nikolay Vladimirovich Lepikhov; Elena Pavlovna Panova; Anastasiia Valerjevna Popova; Galina Gelevna Karpova; Liliya Zufarovna Gumerova

doi:10.21744/lingcure.v5nS4.1675

Authors

Lyudmila Aleksandrovna Baturina
baturina_m@rambler.ru
Volgograd state technical university, Volgograd, Russian Federation
Nikolay Vladimirovich Lepikhov Volgograd state technical university, Volgograd, Russian Federation
Elena Pavlovna Panova Moscow state technical university, Moscow, Russian Federation
Anastasiia Valerjevna Popova Volgograd state technical university, Volgograd, Russian Federation
Galina Gelevna Karpova Southwest State University, Kursk, Russian Federation
Liliya Zufarovna Gumerova Kazan (Volga region) Federal University, Kazan, Russian Federation

Keywords:

expressions, figures of speech, heading, newspaper text, proper names

Abstract

In article the basic components of modern medial space are examined: heading and proper name. Authors emphasize that the heading in the modern Internet - newspaper text influences the reader and forces to pass under the reference to the publication which is interested by him. Besides it, the basic functions of heading and proper name as parts of the journalese text are analyzed. All theoretical moments of functioning onims in newspaper headings, authors of the article illustrate concrete examples. Researchers judge that proper name had in newspaper headings are used with a support on (background knowledge) reader that allows to draw quickly his attention to the publication.

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