Socialization of one million houses subsidy program policy in Indonesia: Case study on subsidized housing of Villa Mutiara 2 in Cimanggung District, Sumedang Regency, West Java

Anneke Nurdiani Syukry; Muhammad Aras; La Mani; Rahajeng Angelita Maryano; Deanda Dewindaru

doi:10.21744/lingcure.v6nS5.2164

Authors

Anneke Nurdiani Syukry
anneke.syukry@binus.ac.id
Communication Department, Master of Strategic Marketing Communications, BINUS Graduate Program, Bina Nusantara University, Jakarta, Indonesia
Muhammad Aras Communication Department, Master of Strategic Marketing Communications, BINUS Graduate Program, Bina Nusantara University, Jakarta, Indonesia
La Mani Communication Department, Master of Strategic Marketing Communications, BINUS Graduate Program, Bina Nusantara University, Jakarta, Indonesia
Rahajeng Angelita Maryano Communication Department, Master of Strategic Marketing Communications, BINUS Graduate Program, Bina Nusantara University, Jakarta, Indonesia
Deanda Dewindaru Communication Department, Master of Strategic Marketing Communications, BINUS Graduate Program, Bina Nusantara University, Jakarta, Indonesia

Keywords:

government policy, low-income people (MBR), public communication, socialization, subsidized housing

Abstract

Housing financial issue is very complex. Therefore, the socialization of the subsidized housing program is carried out to all stakeholders involved in the housing sector, whether from the central government, the private sector, and the community aiming to encourage them to build houses together, particularly for the low-income people (MBR). In this case, due to the high demand for housing, further encouragement and innovation are needed from the One Million Subsidized Housing Program in Indonesia. This qualitative research was conducted to investigate how the socialization of subsidized housing program policies in Indonesia was conducted through a case study in the Subsidized Housing of Villa Mutiara 2, Sumedang Regency, West Java. This financially subsidized housing was implemented both in the form of down payment subsidies and/or interest differences as well as the provision of long-term low-cost funds for low-income people. Based on the results of research that have been carried out, the overall policy of the one million subsidized housing program in Indonesia can reach low-income communities. In this case, the public communication performed by the central government for the subsidized housing program was done by launching applications and socialization through printed media, electronic media, social media, etc.

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