The image construction of the City Yiwu in overseas media

Corpus-driven research based on 2010-2015 and 2016-2021


  • Gaoqiang Lu University Putra Malaysia, Malaysia
  • Jiajun Chen University of Nottingham Malaysia Campus, Malaysia
  • Liu Zhang University Putra Malaysia, Malaysia


critical discourse, image construction, now corpus, overseas media, Yiwu


Every year, hundreds of thousands of businessmen from all over the world flood into Yiwu, a small commodity town known as “The world's largest small commodity trading market.” As Yiwu’s slogan says, “ Buy from the world, and sell to the world.” This small town has been influencing the world using its own style. This paper extracted 1413 sentences from the Now Corpus using the keyword "Yiwu." We divided data into two time periods: 2010-2015 and 2016-2021, and made an in-depth analysis of Yiwu's overseas image with the change of timeline. The research results showed that with the gradual maturity of projects such as "China-Europe Freight Train" and "Yiwu Fair," Yiwu's oversea image has become more positive during these 12 years. Moreover, Yiwu has gradually become a modern city integrating with the world instead of a world-famous “Christmas factory." Importantly, residents of Yiwu have been influencing the world with their unique wisdom.


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How to Cite

Lu, G., Chen, J., & Zhang, L. (2022). The image construction of the City Yiwu in overseas media: Corpus-driven research based on 2010-2015 and 2016-2021. Linguistics and Culture Review, 6(1), 162-176.



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