Effects of corporate social responsibility communications on community empowerment in Pekanbaru

Anuar Rasyid; Belli Nasution

doi:10.21744/lingcure.v6nS3.1900

Authors

Anuar Rasyid
anuar.rasyid@lecturer.unri.ac.id
Lecturer of Communication Studies, Faculty of Social and Political Sciences, University of Riau, Riau, Indonesia
Belli Nasution Lecturer of Communication Studies, Faculty of Social and Political Sciences, University of Riau, Riau, Indonesia

Keywords:

communication disturbance, communication environment, communicator, CSR communication effect, message

Abstract

Community empowerment is one of the goals to be realized through the company's CSR program. The purpose of the study was to analyze the effect of PTPN V's CSR communication in empowering the community in Pekanbaru. The research uses quantitative methods. The population in this study was 528 people. Samples were taken by accidental sampling technique of as many as 250 people analyzed using the SEM (Structural Equation Modeling) test. The data was processed using LISREL 8.7 software. The results of the study indicate that there is an effect of corporate CSR communication on community empowerment. The element of CSR communication that has the most effect on community empowerment is the message element. The elements of communication consist of messages, channels, and communication disturbances that affect community empowerment positively, while communicators and the communication environment have an effect in a negative direction.

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