The role of media and public relations departments in effective tourism marketing in sharjah

Wafa Khalfan Obaid Alghoul Alsalami; Qamar Al-Zaman

doi:10.21744/lingcure.v5nS3.1378

Authors

Wafa Khalfan Obaid Alghoul Alsalami Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Malaysia
Qamar Al-Zaman
genev1111@hotmail.com
Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Malaysia

Keywords:

media departments, public relations, tourism marketing

Abstract

The purpose of this paper is demonstrating the value of the public relations and media role in the industry of tourism and to justify its position. The research is survey depending and adopting a Sharjah case-study method by quantities approaches. It shows the growth of media activities and public relations within the tourism industry.

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