Weaving Threads of Sustainable Tourism

Unveiling the Entrepreneurial Tapestry of Tenun in Sumba Timur NTT

Abstract

This paper explores the intersection of traditional craft, entrepreneurship, and cultural preservation in the context of sustainable tourism, focusing on Sumba Timur, Indonesia. Known for its vibrant woven textiles, "Tenun," this study uncovers the narratives woven into these fabrics and their connections to local lives, traditions, and the emerging tourism sector. Through qualitative analysis of community entrepreneurship and sustainable practices, we assess Tenun's socio-economic impact. By blending traditional artistry with modern entrepreneurial strategies, Tenun exemplifies how cultural heritage can drive sustainable economic development. The research emphasizes the triple bottom line approach, showcasing Tenun’s role in environmental preservation, local livelihood support, and enhanced visitor experiences. We investigate the synergy between traditional craftsmanship and contemporary tourism demands, illustrating how Tenun can rejuvenate rural tourism and model sustainable resource capitalization. Incorporating local wisdom and social enterprises, Tenun stands as a catalyst for inclusive, community-driven tourism experiences. Drawing on case studies and insights from local artisans and stakeholders, this paper aims to enrich the academic discourse on sustainable tourism and entrepreneurship while providing actionable recommendations for policymakers and practitioners. Ultimately, the stories embodied in Tenun reflect the aspirations of Sumba Timur's people, highlighting the potential of diverse entrepreneurship rooted in tradition.