Conceptual blending on hotels’ websites advertisement: A cognitive semantics perspective

Ni Nyoman Tri  Sukarsih; Ni Made Diana Erfiani; Yohanes Octovianus L Awololon; Ni Putu Lindawati; Cakra Sagiarta Lee; Ni Nyoman Ari Indra Dewi

doi:10.21744/lingcure.v8n1.2295

Authors

Ni Nyoman Tri Sukarsih Dhyana Pura University, Badung, Indonesia
Ni Made Diana Erfiani Dhyana Pura University, Badung, Indonesia
Yohanes Octovianus L. Awololon
octhoviandryawololon@gmail.com
Universitas Dhyana Pura, Badung, Indonesia
Ni Putu Lindawati Akademisi Komunitas Manajemen Perhotelan Indonesia
Cakra Sagiarta Lee Dhyana Pura University, Badung, Indonesia
Ni Nyoman Ari Indra Dewi Universitas Dhyana Pura, Badung, Indonesia

Keywords:

advertisements, cognitive semantics, conceptual blending, hotel website

Abstract

Meaning construction undergoes complex processes of cognitive linguistic analysis by analyzing the subject through a mental process that is based on analysis of background knowledge and culture. The study aimed to investigate the interpretation of cognitive semantics analysis that was based on local hotels' websites in Bali by utilizing the CBT from Fauconnier & Turner. The study employed a qualitative descriptive analysis method with a non-participant observation data collecting method and a non-probability sampling method on five selected data. The study showed that CBT brought more comprehensive meaning elaboration from written messages supported by any elements of the advertisement's illustration.

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