The concept of color psychology and logos to strengthen brand personality of local products


  • Jadi Suriadi Universitas Tangerang Raya, Tanggerang, Indonesia
  • Moh. Mardiyana Universitas Pelita Bangsa, Bekasi, Indonesia
  • Bobby Reza Universitas Tangerang Raya, Tanggerang, Indonesia


brand personality, color, logo design, small-medium business, white tea


The psychology of color and quality logo design often make certain products considered to have a good brand personality in the minds of consumers, on the other hand, a product that is improperly designed and choosing a low-quality logo color makes a product considered to have a low personality brand. Zunda is one of the superior products produced by micro-businesses in southern Bandung, to be precise, Gambung village, Pangalengan. Gambung tea plantation is located in Cisondari Village, Pasir Jambu Subdistrict, Pangalengan, Bandung Regency which is one of the areas with the best tea commodities in Indonesia, even to foreign markets. One of the businesses that have developed due to high demand is white tea products. The logo design and color selection of the tea product packaging logo from Gambung are still relatively simple and made from simple boxes or paper and simple branding so that expensive products seem cheap, and reduce the personality brand as well as product demand. This research purpose is to determine the color psychology and logo design can be strengthening the brand personality of the Zunda product., 120 respondents were taken randomly from the section. loyal consumer population in cafes in the city of Bandung.


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How to Cite

Suriadi, J., Mardiyana, M., & Reza, B. (2022). The concept of color psychology and logos to strengthen brand personality of local products. Linguistics and Culture Review, 6(S1), 839-856.