Code and messages interpretation on COVID-19 street banner: Social semiotics

Febrika Dwi Lestari; Rina Octavia Simarmata; Nurhayati Sitorus; Usman Sidabutar

doi:10.21744/lingcure.v5nS3.1955

Authors

Febrika Dwi Lestari
febrikadwilestari@uhn.ac.id
Universitas HKBP Nommesen, Indonesia
Rina Octavia Simarmata Universitas HKBP Nommesen, Indonesia
Nurhayati Sitorus Universitas HKBP Nommesen, Indonesia
Usman Sidabutar Universitas HKBP Nommesen, Indonesia

Keywords:

banner, code, COVID-19, message, semiotics

Abstract

COVID-19 Street banner is one of various ways and medias used for communicating and informing about the virus that contain of whether invitation, prohibition, or strategies to reduce the spread of Corona virus outbreak to society. Based on an interdisciplinary theoretical framework, this study revealed to the genaral understanding of the COVID-19 banners and how this media contribute to the overcoming of the pandemic spreading. In order to examine and explain the interpretations and influences of this media associated with the awareness and information on how to reduce the COVID-19 outbreak through the images and verbal signs of the banner, this present work analyzed COVID-19 street banner that circulated on the street and building around Medan to Binjai about COVID-19. The study employed the theories of social semiotics by using Barthes theory with descriptive visual study design approach to reveal the code and message of the banner. The result showed that those banners conveyed the similar message that doing the heath protocols are able to reduce the spreading of the virus and they have special effect on society. Government ministry and various organizations worked together to educate and encourage society about COVID-19 through street banners as their communicative strategy.

Downloads

Download data is not yet available.

References

Asyari, H. (2017). The semiotic study on Sasak Sufism reflected in a novel Sanggarguri by Lalu Agus Fathurrahman. International Journal of Linguistics, Literature and Culture, 3(5), 53-62.

Botan, C. H., & Soto, F. (1998). A semiotic approach to the internal functioning of publics: Implications for strategic communication and public relations. Public relations review, 24(1), 21-44. https://doi.org/10.1016/S0363-8111(98)80018-0

Chandler, D. (2002). Hydrophobicity: Two faces of water. Nature, 417(6888), 491-491.

Chandler, D. (2007). Semiotics: the basics. Routledge.

Cheng, S. F., Kuo, C. L., Lee, C. C., Wei, S. H. M., & Huang, C. Y. (2021). Empowering the public during the COVID pandemic through interactive social media platform. Nursing Outlook. https://doi.org/10.1016/j.outlook.2021.04.002

Er, M. (2013). The active role of the recipient in decoding an advertisement respectively a poster. Procedia-Social and Behavioral Sciences, 70, 52-60. https://doi.org/10.1016/j.sbspro.2013.01.037

Fisher, H., Lambert, H., Hickman, M., Yardley, L., & Audrey, S. (2021). Experiences of the coronavirus disease-19 (COVID-19) pandemic from the perspectives of young people: Rapid qualitative study. Public Health in Practice, 2, 100162. https://doi.org/10.1016/j.puhip.2021.100162

Guijarro, A. J. M. (2011). Engaging readers through language and pictures. A case study. Journal of Pragmatics, 43(12), 2982-2991. https://doi.org/10.1016/j.pragma.2011.05.012

Hartmann, T., & Vossebeld, N. (2013). A semiotic framework to understand how signs in construction process simulations convey information. Advanced Engineering Informatics, 27(3), 378-385. https://doi.org/10.1016/j.aei.2013.04.001

Hussein, A. T., & Aljamili, L. N. (2020). COVID-19 humor in Jordanian social media: A socio-semiotic approach. Heliyon, 6(12), e05696. https://doi.org/10.1016/j.heliyon.2020.e05696

Ibrahim, I., & Sulaiman, S. (2020). Semiotic Communication: An Approach Of Understanding A Meaning In Communication. International Journal of Media and Communication Research, 1(1), 22-31.

Isnaniah, S., & Agustina, T. (2020). “Covid-19” Meme in Social Media: Study of Roland Barthes Semiology. BAHTERA: Jurnal Pendidikan Bahasa dan Sastra, 19(2), 351-378.

Kabuto, B. (2014). A semiotic perspective on reading picture books: The case of Alexander and the Wind-Up Mouse. Linguistics and Education, 25, 12-23. https://doi.org/10.1016/j.linged.2013.11.002

Kalinichenko, O. O., Yelesina, M. O., Smyrynska, N. B., Syniavska, O. O., & Leonova, H. O. (2021). Ukrainian Naval history as a component of the maritime code of the nation. Linguistics and Culture Review, 5(S4), 1365-1385. https://doi.org/10.21744/lingcure.v5nS4.1762

Kauppinen-Räisänen, H., & Jauffret, M. N. (2018). Using colour semiotics to explore colour meanings. Qualitative Market Research: An International Journal.

Km, T. S. A., & Subratha, H. F. A. (2021). Social Semiotic in COVID-19 Public Services Advertisement. KULTURISTIK: Jurnal Bahasa dan Budaya, 5(2), 43-49.

Masreng, R., Beratha, N. S., Sudipa, I. N., & Laksana, I. K. D. (2017). Savukh Rangin ritual: A study of social semiotics. International Journal of Linguistics, Literature and Culture, 3(2), 100-106.

Nugraha, D. N. S., Ramadhan, M. A. R., Binarputri, T., Mahanani, S. Y., & Yordan, M. (2021). Covid-19 Outbreak in Social Media: Semiotics Analysis. Turkish Journal of Physiotherapy and Rehabilitation, 32, 3.

Nugraha, I. S., & Haq, A. S. (2021). Social Stigma of Covid-19: A Semiotic Analysis of WHO Campaign Posters. Soshum: Jurnal Sosial dan Humaniora, 11(2), 155-168.

Octarensa, V., & Aras, M. (2020). Semiotic Analysis of Video COVID-19 by World Health Organization. International Journal of Innovative Science and Research Technology, 5(7), 145-151.

Radwan, E., Radwan, A., & Radwan, W. (2020). The role of social media in spreading panic among primary and secondary school students during the COVID-19 pandemic: An online questionnaire study from the Gaza Strip, Palestine. Heliyon, 6(12), e05807. https://doi.org/10.1016/j.heliyon.2020.e05807

Rinartha, K., Suryasa, W., & Kartika, L. G. S. (2018). Comparative Analysis of String Similarity on Dynamic Query Suggestions. In 2018 Electrical Power, Electronics, Communications, Controls and Informatics Seminar (EECCIS) (pp. 399-404). IEEE.

Sarnoto, A. Z., & Hayatina, L. (2021). Polarization of the Muslim community towards government policies in overcoming the COVID-19 pandemic in Indonesia. Linguistics and Culture Review, 5(S1), 642-652. https://doi.org/10.21744/lingcure.v5nS1.1449

Sulatra, I. K., & Pratiwi, D. P. E. (2020). The Ideology within Covid-19 Public Service Advertisements: A Semiotic Approach.

Trisnayanti, N. M. D., Pratiwi, D. P. E., & Candra, K. D. P. (2021). Discovering Hidden Messages in Covid-19 Advertisement “Stay Home Save Lives”: A Semiotic Analysis. RETORIKA: Jurnal Ilmu Bahasa, 7(1), 25-31.

Yakin, H. S. M., & Totu, A. (2014). The semiotic perspectives of Peirce and Saussure: A brief comparative study. Procedia-Social and Behavioral Sciences, 155, 4-8. https://doi.org/10.1016/j.sbspro.2014.10.247

Yang, B., Hwang, Y., & Mattila, A. S. (2021). Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry. International Journal of Hospitality Management, 97, 103017. https://doi.org/10.1016/j.ijhm.2021.103017