Student perception regarding the utilization of media literacy to prevent online threats, Thailand

https://doi.org/10.21744/lingcure.v5nS1.1634

Authors

  • Smitthinun Thairoongrojana College of Communication Arts, Suan Sunanda Rajabhat University, Nakhon Pathom Campus
  • Niraj Ruangsan Faculty of Education, Mahachulalongkornrajavidyalaya University, Khon Kaen Campus, Khon Kaen, Thailand

Keywords:

media literacy, perception, social media, Thailand

Abstract

The objective of this research was to study students’ perception of using media literacy (ML) to prevent online threats of the students majoring in Communication Arts, Faculty of Management Science, Suan Sunandha Rajabhat University (SSRU). Selected by Purposive Sampling, the samples (n = 60) of this research were the students majoring in Communication Arts, Faculty of Management Science, SSRU. The research tool was the student perception questionnaire with 4 sections: 1) personal data, 2) perception on ML (60 questions), 3) benefits of ML for students (10 questions), 4) implementation of ML (11 questions), and (5) open-ended questions (2 questions). The finding suggested that most students have paid attention to awareness on using OSM with carefulness as effects from posting messages, images, or video clips on oneself, others, and family members. The most agreed benefit of ML is that students can develop values, morality, and ethics as a result of their ML education. The application of ML in their life is based on their ML skills.

Downloads

Download data is not yet available.

References

Accarino, A. M., Azpiroz, F. E. R. N. A. N. D. O., & Malagelada, J. R. (1997). Attention and distraction: effects on gut perception. Gastroenterology, 113(2), 415-422. https://doi.org/10.1053/gast.1997.v113.pm9247458

Atherton, R. R. (2021). The ‘Nutmeg Challenge’: a dangerous social media trend. Archives of disease in childhood, 106(5), 517-518.

Biggins, O. (2012). Media and information literacy. Suthiparithat Journal, 26(80), 147-161.

Bonomi, F., Milito, R., Zhu, J., & Addepalli, S. (2012, August). Fog computing and its role in the internet of things. In Proceedings of the first edition of the MCC workshop on Mobile cloud computing (pp. 13-16).

Boonyapitruksagoon, K., & Poonpol, P. (2019). Factors Related To Using Social Media Behavior And Media Literacy In Universities In Bangkok Metropolitan Area (Doctoral dissertation, Srinakharinwirot University).

Brunskill, D. (2014). The Dangers of Social Media for the Psyche. Journal of Current Issues In Media & Telecommunications, 6(4).

Buranadechachai, S., & Siriattakul, P. (2021). Guidelines for promoting media literacy among youths with hearing impairments. Psychology and Education Journal, 58(2), 2373-2377.

Chatchada Akkarasri Woranaka Oka, & Kritchanatsaenthawee. (2019). Factors Influencing Information Literacy and Digital Media of Youth in Bangkok Area. The journal of social communication innovation, 7(1), 55-64.

Chonthicha Juinam, & Nopporn Chantaranamchoo. (2018). The Behaviors andEffects of Using Social Networks of the Junior Secondary School Students in Sukhothaiprovince. Veridian E-Journal,Slipakorn University, 8(3), 84-95.

Curtis, L., Edwards, C., Fraser, K. L., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K. D. (2010). Adoption of social media for public relations by nonprofit organizations. Public relations review, 36(1), 90-92. https://doi.org/10.1016/j.pubrev.2009.10.003

Festl, R. (2021). Social media literacy & adolescent social online behavior in Germany. Journal of Children and Media, 15(2), 249-271.

Fogli, A., & Veldkamp, L. (2021). Germs, Social Networks, and Growth. The Review of Economic Studies, 88(3), 1074-1100.

Gani, A. A., Ibrahim, N., & Khaerudin, .-. (2018). Multimedia use and learning styles on learning achievement in social studies. International Journal of Social Sciences and Humanities, 2(2), 187-193.

Geria, A. A. G. A., Maheswari, A. I. A., & Pemayun, A. A. G. P. (2018). Social media as promotion trend for increasing tourist visit towards digital era. International Journal of Social Sciences and Humanities, 2(3), 86-94.

Halili, S. H. (2019). Technological advancements in education 4.0. The Online Journal of Distance Education and e-Learning, 7(1), 63-69.

Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business horizons, 54(3), 265-273. https://doi.org/10.1016/j.bushor.2011.01.007

Hindin, T. J., Contento, I. R., & Gussow, J. D. (2004). A media literacy nutrition education curriculum for head start parents about the effects of television advertising on their children’s food requests. Journal of the American Dietetic Association, 104(2), 192-198. https://doi.org/10.1016/j.jada.2003.11.006

Jongsuksuntigul, P., & Imsomboon, T. (2003). Opisthorchiasis control in Thailand. Acta tropica, 88(3), 229-232. https://doi.org/10.1016/j.actatropica.2003.01.002

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003

Koltay, T. (2011). The media and the literacies: Media literacy, information literacy, digital literacy. Media, Culture & Society, 33(2), 211-221.

McLean, S. A., Paxton, S. J., & Wertheim, E. H. (2013). Mediators of the relationship between media literacy and body dissatisfaction in early adolescent girls: Implications for prevention. Body image, 10(3), 282-289. https://doi.org/10.1016/j.bodyim.2013.01.009

McLean, S. A., Paxton, S. J., & Wertheim, E. H. (2016). The role of media literacy in body dissatisfaction and disordered eating: A systematic review. Body image, 19, 9-23. https://doi.org/10.1016/j.bodyim.2016.08.002

Methawee Chamnien, & Korakot Chamnien. (2018). Benefits, Problems, and Solutions for Effective Use of Online Media in Schools in Nakhon Si Thammarat Province. Ratchaphruek Journal, 16(3), 113-121.

Metta Sawanglap. (2018). Teacher Media Literacy: Factor or Condition of Problem and Development Approach. FEU Academic Review, 12(3), 112-127.

Mitchell, K. (2010). Remaining safe and avoiding dangers online: A social media Q&A with Kimberly Mitchell. The Prevention Researcher, 17(S1), 7-10.

Newman, M. E. (2012). Communities, modules and large-scale structure in networks. Nature physics, 8(1), 25-31.

Nuntika Noosom, & Wirot Suthiseema. (2019). The analysis of fake news and the level of media literacy of users in Bangkok. Journal of Communication Arts, 37(1), 37-45.

Nyandra, M., Kartiko, B.H., Susanto, P.C., Supriyati, A., Suryasa, W. (2018). Education and training improve quality of life and decrease depression score in elderly population. Eurasian Journal of Analytical Chemistry, 13(2), 371-377.

Office of the National Economic and Socail Development Council. (2021). National Strategy. Retrieved from http://nscr.nesdb.go.th/wp-content/uploads/2019/10/National-Strategy-Eng-Final-25-OCT-2019.pdf.

Panich, R. (2016). The Effects of Social Media on Academic Outcomes. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 36(4), 136-150.

Patsinee Sansomedang. (2014). Teenagers’ Skill of Knowing What’s What and as Much as the Mass and Modern Media’s Knowing in SakonNakhon Province. Sakon Nakhon Rajabhat University Journal, 6(12), 47-58.

Pattamaporn Suksom Soe, & Pathom Phong Phum Phruek (2021). The Effects of Social Media Use on Changes in Adolescent Values in Phra Nakhon Si Ayutthaya. Academic Journal of Ayutthaya Studies, 13(1), 119-137.

Phuttitanakarn, P., & Theintawon, A. (2020). Guidelines for developing fake news awareness in online media among undergraduate students in Bangkok. Journal of Rattana Bundit University, 15(2), 173-182.

Phyo, A. P., Nkhoma, S., Stepniewska, K., Ashley, E. A., Nair, S., McGready, R., ... & Nosten, F. (2012). Emergence of artemisinin-resistant malaria on the western border of Thailand: a longitudinal study. The Lancet, 379(9830), 1960-1966. https://doi.org/10.1016/S0140-6736(12)60484-X

Potter, W. J. (2015). Introduction to media literacy. Sage Publications.

Pramasatraruchi. (2019). Strategies for Immunity in Media Recognition: Belief and Information Transfer in Online Media. Inthanin Thaksin Journal, Thaksin University, 14(1), 181-199.

Renn, O. (2004). Perception of risks. Toxicology letters, 149(1-3), 405-413. https://doi.org/10.1016/j.toxlet.2003.12.051

Rodyoo, C. (2017). Gatekeeper and News Reporting Process in Social Media: the Important and Affect. Journal of Information Science, 35(4), 115-132.

Rusfian, E. Z., & Alessandro, J. D. (2021). The influence of social media’s marketing activity on local brand equity and consumer response: using mix method approach. Linguistics and Culture Review, 5(S1), 767-780.

Shi, W., Cao, J., Zhang, Q., Li, Y., & Xu, L. (2016). Edge computing: vision and challenges, IEEE Internet Things J. 3 (2016) 637–646.

Smith, R., & Perry, M. (2021). Fake News and the Convention on Cybercrime (preprint).

Suwannaphant, K., Duangkanya, P., Saensunon, C., Kansin, S., Phonsakkwa, C., Wongsaming, P., ... & Porusia, M. (2021). Factors Associated with Risk Perception towards Coronavirus 2019 (COVID-19) Among Students of Sirindhorn College of Public Health, Khon Kaen Province, Thailand. Journal of Medicinal and Chemical Sciences, 4(3), 215-224.

Theerapat Wongkoomsin. (2019). Media Literacy Skills, Media Literacy, and Emotional Intelligence of Kasetsart University Students. Journal of Social Sciences and Humanities, 45(2), 127-161.

Therdsak Maitaouthong. (2021). Media Literacy: Skill for 21th Century Learning. Journal of Information Science, 32(3), 74-91.

Uraphen Yimprasert, Noppamas Paladkong, & Angkana Siriumpanku. (2016). Benefits and Application of Media Literacy: Case Study of A Private Higher Education Institution. Panyapiwat Journal, 8(2), 183-195.

Wang, Y., Wang, J., Wang, H., Zhang, R., & Li, M. (2021). Users’ mobility enhances information diffusion in online social networks. Information Sciences, 546, 329-348.

Wattana Nontachit, Rungnapa Tongmee, Sirikhwan Boonsuk, Julalak Nakpoo, Sasinicha Chukhiaw, Anchana Homchanand, & Woraluk Krabinoi. (2021). Media Literacy: Social Network Usage Behaviors of Public Administration Majors in Prince of Songkla University Suratthani Campus. School of Administrative Studies Academic Journal, 4(2), 127-150. doi:https://so05.tci-thaijo.org/index.php/SASAJ/article/view/244734/171070

Wiwatpanitch, N. (2015). A development of social media literacy skills. Journal of Graduate Studies Valaya Alongkorn Rajabhat University, 9(3), 209-219.

Wojdan, W., Wdowiak, K., Witas, A., Drogo?, J., & Brakowiecki, W. (2021). The impact of social media on the lifestyle of young people. Polish Journal of Public Health, 130(1).

Wursan, W., Rinandiyana, L. R., & Badriatin, T. (2021). Social media promotion effect on product purchase decisions through word of mouth marketing. Linguistics and Culture Review, 5(S1), 821-831.

Zhang, L., Zhang, H., & Wang, K. (2020). Media literacy education and curriculum integration: A literature review. International Journal of Contemporary Education, 3(1), 55-64.

Published

2021-10-28

How to Cite

Thairoongrojana, S., & Ruangsan, N. (2021). Student perception regarding the utilization of media literacy to prevent online threats, Thailand. Linguistics and Culture Review, 5(S1), 1302-1312. https://doi.org/10.21744/lingcure.v5nS1.1634

Issue

Section

Research Articles

Most read articles by the same author(s)