Distance learning as a strategic channel for the development of tutoring services



  • Bondarenko Tatiana Grigorievna Federal State Budget Educational Institution of Higher Education, Plekhanov Russian University of Economics, Moscow, Russia
  • Prodanova Natalia Alekseevna Federal State Budget Educational Institution of Higher Education, Plekhanov Russian University of Economics, Moscow, Russia
  • Lyudmila Viktorovna Sotnikova Financial University under the Government of the Russian Federation, Moscow, Russian Federation | Moscow, Leningradsky st., 49


distance learning, market of educational services, online learning, strategic channel, tutoring services


This article is devoted to the development of distance learning, namely, the possibilities for the development of additional education, corporate training and tutoring business. The events of March-May 2020 gave impetus to the development of distance education, schools and universities were transferred to online learning. The authors emphasize that, despite the ideal external conditions for the development of distance education, the success of this business also depends on the typology and specialization of distance education. The authors present the features of the development of distance education by country. To understand the possibility and readiness of the development of online education in the Russian Federation, the authors carried out a SWOT analysis and a PEST analysis according to the content of the passport of the National Project "Education".


Download data is not yet available.


Bala, M., & Kumar, D. (2011). Building New Learning Environment Using ICT. TechnoLearn: An International Journal of Educational Technology, 1(2), 215-220.

Blum, A., Kumar, V., Rudra, A., & Wu, F. (2004). Online learning in online auctions. Theoretical Computer Science, 324(2-3), 137-146. https://doi.org/10.1016/j.tcs.2004.05.012

Bray, M. (2013). Shadow education: Comparative perspectives on the expansion and implications of private supplementary tutoring. Procedia-social and behavioral sciences, 77, 412-420. https://doi.org/10.1016/j.sbspro.2013.03.096

Britannica. (2021). The development and growth of national education systems.

Chang, R. (2017). Artificial Intelligence to Grow 47.5% in Education Over Next 4 Years.

Da?, F., & Geçer, A. (2009). Relations between online learning and learning styles. Procedia-Social and Behavioral Sciences, 1(1), 862-871. https://doi.org/10.1016/j.sbspro.2009.01.155

EWDN. (2017). Research of the Russian market of online education and educational technologies.

Heyneman, S. P. (2001). The growing international commercial market for educational goods and services. International journal of educational development, 21(4), 345-359. https://doi.org/10.1016/S0738-0593(00)00056-0

Howells, K. (2018). The future of education and skills: education 2030: the future we want.

Hrastinski, S. (2009). A theory of online learning as online participation. Computers & Education, 52(1), 78-82. https://doi.org/10.1016/j.compedu.2008.06.009

Intrado. (2021). Global Trends in Private Tutoring Market Size Will Grow to USD 1, 90,192 Million.

Jayawardana, K. (2020). Capstan Equation Generalised for Noncircular Geometries. arXiv preprint arXiv:2012.13353.

Kalenskaya, N., Gafurov, I., & Novenkova, A. (2013). Marketing of educational services: Research on service providers satisfaction. Procedia economics and finance, 5, 368-376. https://doi.org/10.1016/S2212-5671(13)00044-0

Konovalenko, T. V., Yivzhenko, Y. V., Demianenko, N. B., Romanyshyn, I. M., & Yemelyanova, Y. S. (2021). The possibilities of using distance learning in the professional training of a future foreign language teacher. Linguistics and Culture Review, 5(S2), 817-830. https://doi.org/10.37028/lingcure.v5nS2.1423

Majchrzak-Lepczyk, J. (2021). Value for the Customer in E-Commerce.

Pugatch, T., & Wilson, N. (2018). Nudging study habits: A field experiment on peer tutoring in higher education. Economics of Education Review, 62, 151-161. https://doi.org/10.1016/j.econedurev.2017.11.003

Ritonga, M., Kustati, M., Budiarti, M., Lahmi, A., Asmara, M., Kurniawan, R., Putri, N., & Yenti, E. (2021). Arabic as foreign language learning in pandemic COVID-19 as perceived by students and teachers. Linguistics and Culture Review, 5(1), 75-92. https://doi.org/10.37028/lingcure.v5n1.726

Sit, J. W., Chung, J. W., Chow, M. C., & Wong, T. K. (2005). Experiences of online learning: students’ perspective. Nurse education today, 25(2), 140-147. https://doi.org/10.1016/j.nedt.2004.11.004

Vertakova, Y., Simonenko, E., & ?ndrosova, I. (2015). Analysis of Innovative Capacity of Russian Players in The Market of Educational Services in The Context of World Economic Intercourse Globalization. Procedia economics and finance, 23, 104-110. https://doi.org/10.1016/S2212-5671(15)00544-4

Zimmer, R., Hamilton, L., & Christina, R. (2010). After-school tutoring in the context of no child left behind: Effectiveness of two programs in the Pittsburgh public schools. Economics of education Review, 29(1), 18-28. https://doi.org/10.1016/j.econedurev.2009.02.005



How to Cite

Grigorievna, B. T., Alekseevna, P. N., & Sotnikova, L. V. (2021). Distance learning as a strategic channel for the development of tutoring services. Linguistics and Culture Review, 5(S1), 529-537. https://doi.org/10.21744/lingcure.v5nS1.1437



Research Articles

Most read articles by the same author(s)