The role of media and public relations departments in effective tourism marketing in sharjah


  • Wafa Khalfan Obaid Alghoul Alsalami Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Malaysia
  • Qamar Al-Zaman Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Malaysia


media departments, public relations, tourism marketing


The purpose of this paper is demonstrating the value of the public relations and media role in the industry of tourism and to justify its position. The research is survey depending and adopting a Sharjah case-study method by quantities approaches. It shows the growth of media activities and public relations within the tourism industry.


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How to Cite

Alsalami, W. K. O. A., & Al-Zaman, Q. (2021). The role of media and public relations departments in effective tourism marketing in sharjah. Linguistics and Culture Review, 5(S3), 133-143.



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